The Moschino Cheap and Chic Resort 2014 will want to make you spend all day outside. The gorgeous garments are evocative of a 70s flower child but the clean tailoring lends a freshness that keeps the looks from channeling a sloppy bohemian or hippie aesthetic.
The collection is infused with elements of spring like garden motifs, playful picnic-inspired gingham prints, watering can-shaped accessories, daisies and flower crowns; these cheery details can't help but encourage you to soak up the sun.
The collection's delicate floral tones are rounded out with a few black garments that lend versatility and prevent the looks from being all too sweet. The clothes are made of light, breathable materials like cottons and viscose -- the perfect warm-weather fashion choices for a modern earth-loving woman.
Key Themes Behind This Trend
- Flower Child Fashion
- Opportunity to incorporate sustainable and plant-based materials in clothing, footwear, and accessories, and partner with florists and gardening companies for marketing campaigns and collaborations.
- Picnic-inspired Prints
- Opportunity to design and market lifestyle products such as tableware, outdoor furniture, and picnic accessories with playful and colorful gingham prints.
- Nature-inspired Accessories
- Opportunity to create jewelry, bags, and other fashion accessories inspired by floral and gardening motifs, using eco-friendly materials and production methods.
Where This Applies
- Fashion and Apparel
- Incorporate sustainable materials, create plant-based dyes, and collaborate with local florists for synergistic marketing opportunities.
- Outdoor and Garden Products
- Integrate playful and colorful designs to outdoor products that encourage a playful and bohemian vibe among nature lovers.
- Lifestyle and Home Goods
- Diversify products into tablewares, housewares, and home decor that feature cheery, flower-centric designs for a playful ambiance.
