Han Jing's 'Moovie' electric vehicle is an eco-friendly and emission-free personal three-wheeler with two different driving modes. The first mode is for narrow and crowded roads and the second mode allows users to move indoors at low-speed. The vehicle also features an automatic drive mode.
The Moovie electric vehicle is equipped with Internet capability, which allows users to share and send messages to friends and other drivers.
Implications - The eco-movement has swept across niche groups and informs the decision-making of a large cross-section of society. While wanting to reduce their carbon footprint, these consumers also have a desire to travel independently. Companies should take this desire to have the best of both worlds into consideration.