Velcro Celebrates Its 50th Anniversary with Walk Off the Earth
Grace Mahas — August 5, 2019 — Marketing
With the recent celebration of the 50th anniversary of the moon landing, household brand Velcro also celebrates its 50th anniversary with a moon-themed commercial. When Velcro first began and was still a startup, the company worked with NASA to ensure a successful lunar trip thanks to the versatile fabric.
The commercial pays tribute to the brand's roots and features renowned band Walk Off The Earth singing 'Walking on the Moon' by The Police. The music video, according to Velcro's website, "pays homage to the ingenuity and versatility of the VELCRO Brand fasteners that helped make the moon landing possible by using VELCRO Brand hook and loop[s]." Velcro allowed astronauts to remain in their space boots, apply heat shields, and attach breathing tubes to the suit.
Velcro's new commercial was able to leverage creativity and its close association with the Apollo 11 landing to make a memorable campaign.
The commercial pays tribute to the brand's roots and features renowned band Walk Off The Earth singing 'Walking on the Moon' by The Police. The music video, according to Velcro's website, "pays homage to the ingenuity and versatility of the VELCRO Brand fasteners that helped make the moon landing possible by using VELCRO Brand hook and loop[s]." Velcro allowed astronauts to remain in their space boots, apply heat shields, and attach breathing tubes to the suit.
Velcro's new commercial was able to leverage creativity and its close association with the Apollo 11 landing to make a memorable campaign.
Trend Themes
1. Moon-themed Commercials - Moon-themed commercials are becoming a popular trend, allowing companies to leverage the nostalgia and fascination around the moon landing for impactful marketing campaigns.
2. Celebrating Milestone Anniversaries - Brands are using milestone anniversaries as an opportunity to create engaging content that pays tribute to their heritage and iconic partnerships.
3. Using Music as a Marketing Tool - Music videos and songs in commercials are being utilized to evoke emotions, create a memorable experience, and strengthen brand association.
Industry Implications
1. Advertising - The advertising industry can capitalize on the trend of moon-themed commercials by incorporating creative concepts and storytelling techniques to capture the audience's attention and convey brand messages effectively.
2. Branding - Brands in various industries can take inspiration from Velcro's moon-themed commercial to leverage their roots and iconic partnerships in their branding strategies, creating a sense of authenticity and emotional connection with their target audience.
3. Music Production - The music production industry can explore opportunities to collaborate with brands for commercial songs and music videos, capitalizing on the trend of using music as a powerful marketing tool to reinforce brand messages and create a memorable experience for consumers.
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