Lunar Phase Timepieces

The Alvieri Watch is an Affordable and Wearable Portrayal of the Moon Cycle

Taking inspiration of the moon cycle are the Alvieri timepieces that provides a quartz Swiss-made design that allows wearers to follow the changes in shape of the space rock from the convenient location of their wrist. The watches are available in two styles, the Lunar Firenze and Firenze, that present the time and the celestial movement.

The timepieces are a economically made with a sophisticated aesthetic that pairs a white face complete with Roman numerals with metallic trim. At the centre of the face is a set of rotating hands that survey over a rotating moon phase clock. The dial depicts what stage the moon is at using visuals.

While there are other brands that offer watches inspired by the constantly changing lunar phases, the Alvieri timepieces are affordable and luxuriously made to appeal to a wider demographic.

Moon Phase Watches
Creating timepieces that depict the moon cycle to provide wearers with a unique and aesthetically pleasing way to keep track of time.
Affordable Luxury
Designing high-quality watches with luxurious materials and features at an affordable price point to appeal to a wider range of consumers.
Swiss-made Quartz Designs
Using Swiss-made quartz movements in the design of timepieces to ensure accuracy and reliability while incorporating unique lunar phase functionality.

Sectors Adopting This

Watchmaking
Innovating the watchmaking industry by incorporating moon phase functionality into timepiece designs, creating a new and intriguing category of watches.
Fashion Accessories
Creating a new trend in fashion accessories with moon phase watches, offering consumers a stylish and unique way to express their personal style.
Luxury Goods
Disrupting the luxury goods market by offering luxurious moon phase watches at a more accessible price point, allowing a wider consumer base to experience luxury.
SCORE
4.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 55%
Activity 78%
Freshness 8%