The name of the Moon Boot Sneakers might drudge up memories of clunky footwear in gaudy metallic materials, but this design could be farther from the case. Instead, the Moon Boot Sneakers are sleek and chic in a sci-fi way. Boasting a relatively minimalist aesthetic, the pair of shoes do have a silver sheen, but in a light and tasteful way.
The high-top design of the Moon Boot Sneakers gives the footwear a boot-like appeal, yet they can easily be worn throughout the year. Designed to celebrate Apollo 11's anniversary, the sneakers were created by GE in collaboration with JackThreads and Android Homme. They are made out of thermoplastic rubber, carbon fiber and are covered in 3M's reflective Scotchlite material.
What's Driving This Trend
- Sci-fi Footwear
- Opportunity for fashion companies to create futuristic footwear designs.
- Anniversary-inspired Fashion
- Opportunity for fashion companies to create products that celebrate important dates or events.
- Reflective Materials
- Opportunity for material science companies to create innovative reflective materials for fashion applications.
Who This Affects Most
- Fashion
- Opportunity for a fashion company to partner with GE and other brands to create commemorative footwear.
- Material Science
- Opportunity for material science companies to develop new reflective materials and coatings for the fashion industry.
- Marketing and Advertising
- Opportunity for companies specializing in marketing and advertising to develop campaigns around commemorative fashion items.
