Bearded Conceptual Knitwear

The Monsieur Lacenaire S/S 2013 Collection is Worn with Ease

The Monsieur Lacenaire Spring/Summer 2013 collection concentrates on comfortable knits and the introduction of Oxford shirts for hipsters. The French brand is known for its mastery in knitwear and using premium materials for the best execution possible.

The stellar collection was presented on a single bearded male model. Dressed up in the 2013 collection he embodies a hip young man with a keen sense of style. Outstanding pieces from the series include light pastel button-ups with yellow pockets, sharp two-tone cardigans with striped arm panels, plaid shirts with mismatched pockets, cable knit sweaters with spine detailing and striped hoodies. The entire line-up looks comfortable, French and fashionable.

The Monsieur Lacenaire Spring/Summer 2013 collection marks a stage of branching out for the brand and the introduction of fine tailored pieces.

Comfortable Knits
Opportunity for companies to innovate by creating comfortable and stylish knitwear for the fashion industry.
Oxford Shirts for Hipsters
Opportunity for fashion brands to tap into the hipster market by designing unique and trendy Oxford shirts.
Fine Tailored Pieces
Opportunity for brands to create high-quality and tailored garments for customers looking for sophisticated fashion choices.

Where This Applies

Fashion
Fashion brands can capitalize on the demand for comfortable knits and stylish Oxford shirts.
Knitwear
Opportunity for knitwear manufacturers to specialize in creating high-quality and comfortable knit garments.
Menswear
Menswear brands can explore the market for fine tailored pieces and cater to the growing demand for sophisticated fashion choices.
SCORE
3.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 58%
Activity 36%
Freshness 8%

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