Monki and BDDF (the Body Dysmorphic Disorder Foundation) teamed up to release a limited-edition underwear line to bring attention to a psychological condition called body dysmorphic disorder (BDD.) The capsule collection includes a pair of mesh bras and briefs with body illustrations in Monki’s signature style, plus positive affirmations that are reversed so that they can be read in the mirror to offer empowering and uplifting reminders to the wearer.
The BDDF is devoted to spreading awareness, information and support on the under-diagnosed disorder, which sees people become strongly absorbed by the perceived negative flaws in their physical appearance. As part of this collaboration, social media users can engage with BDDF representatives, ask questions and find out how others are experiencing or have overcome the condition.
What's Driving This Trend
- Body Positivity Underwear
- The trend of creating empowering and uplifting underwear that supports body positivity messaging for wearers.
- Collaboration for Cause Marketing
- The trend of brands partnering with non-profit organizations to bring awareness to specific causes through limited-edition product collaborations.
- Reverse Messaging
- The trend of creating messaging on products that are intended to be read in the mirror, offering empowering reminders for the wearer.
Who This Affects Most
- Fashion
- Fashion industry professionals can explore opportunities to promote body positivity and social causes through product collaborations.
- Mental Health
- Mental health professionals can explore the potential of cause marketing to bring awareness to under-diagnosed psychological disorders such as body dysmorphic disorder.
- Social Media
- Social media industry professionals can explore opportunities for non-profit organizations to engage with social media users to share information and support on under-diagnosed psychological disorders.
