MONFRÈRE has recently launched a new collaboration with the celebrity stylists of MVLA, delivering a collection of two-tone denim pieces to the brand’s portfolio of custom ready-to-wear garments. The MONFRÈRE brand is dedicated to producing fashion-forward garments without the fast-fashion approach.
The new denim pieces include two-toned wide-legged jeans and non-denim wide-legged cargo pants. The former uses dark front and back pockets to contrast the all-over light wash of the jeans, in addition to a darker-washed frayed seam design and flared bottom look. The latter arrives in a pink or white mesh fabric with deep pockets and a similar flared look.
The MONFRÈRE x MVLA collaboration is now available for pre-sale on the MONFRÈRE website. The collection is expected to release in September with a retail price ranging from $298 USD to $348 USD.
Image Credit: MONFRÈRE, MVLA
Why This Trend Is Growing
- Two-tone Fashion
- The trend of using two-tone designs in fashion is becoming more popular, providing an opportunity for designers and brands to experiment with unique color combinations that can set them apart from competitors.
- Custom Ready-to-wear Fashion
- Consumers are increasingly seeking custom or personalized fashion pieces, creating an opportunity for brands to offer tailored or customizable garments that fit customers' unique preferences and needs.
- Sustainable Fashion
- As fast fashion continues to receive criticism for its environmental impact, there is a growing trend towards sustainable and eco-friendly fashion lines, providing a chance for brands to make a positive impact in the industry.
Industries Being Reshaped
- Fashion Retail
- Clothing retailers can take advantage of the trend of two-tone fashion and offer unique, eye-catching designs to attract customers and stand out in a crowded market.
- Fashion Design
- The trend of personalized fashion pieces and custom ready-to-wear garments provides designers with an opportunity to thoroughly develop their craft and offer a more authentic and unique product.
- Sustainability
- The trend towards sustainable fashion lines presents an opportunity for companies and organizations focused on promoting sustainability to partner with fashion brands or launch their own sustainable fashion lines.
