Money Laundry Clothing is an innovative apparel company that has come up with an ingenious way to market their clothing: recycling used money.
The idea behind Money Laundry Clothing is using recycled $1 to $100 bills that are woven into threads and used to sew the shirt together.
By their calculations, there is approximately $22.56 worth of money stitched into every shirt.
Money Laundry Clothing is the first company to ever use money as thread.
Implications - Consumers in modern society are looking for items that will let them feel luxurious. Products that are functional while still having that prestigious element are appealing to those who don't want to sacrifice either one.
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