The Mondaine Helvetica Collection Pays Tribute to the New York Subway
Christopher Magsambol — November 11, 2015 — Fashion
The Mondaine Helvetica Collection has been re-released with a New York subway theme. The Swiss watch company used its iconic design to incorporate a few subtle tributes to the Big Apple, and specifically its subway system.
The watch's all black facade is contrasted with minimalist white dials and numerals. A splash of color is added to the backs of each strap in red, blue and green to represent the city's busiest subway lines. The Mondaine Helvetica Collection' nod to New York is extremely minimal and subtle, allowing for the watch to remain versatile. The packaging of the watch comes in an all-black rectangular case with its name written in the same font as New York subway stations. The watch also comes wrapped in the Vigenlli subway map, along with a set of vintage postcards.
The watch's all black facade is contrasted with minimalist white dials and numerals. A splash of color is added to the backs of each strap in red, blue and green to represent the city's busiest subway lines. The Mondaine Helvetica Collection' nod to New York is extremely minimal and subtle, allowing for the watch to remain versatile. The packaging of the watch comes in an all-black rectangular case with its name written in the same font as New York subway stations. The watch also comes wrapped in the Vigenlli subway map, along with a set of vintage postcards.
Trend Themes
1. Minimalist Watch Design - This trend presents an opportunity for watch companies to create sleek and understated timepieces that appeal to consumers looking for simplicity.
2. City-themed Accessories - By incorporating subtle nods to iconic cities like New York into their designs, accessory brands can tap into the sense of nostalgia and personal connection that consumers have with these urban environments.
3. Vintage Packaging and Collateral - The use of vintage-inspired packaging and additional items like postcards can add a unique and collectible aspect to a product, enhancing its appeal to consumers seeking an elevated experience.
Industry Implications
1. Watch Manufacturing - Watch manufacturers can explore incorporating city-themed elements and minimalist designs into their product lines to cater to modern consumers' preferences.
2. Accessory Retail - Accessory retailers can curate collections of city-themed products, including watches, that tap into consumers' attachment to specific urban environments and offer a distinct style statement.
3. Packaging and Branding - Companies specializing in packaging and branding solutions can provide innovative designs and services that help brands create unique experiences through vintage-inspired packaging and collateral.
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