The Monami My Dough campaign encourages kids to 'shape your mind up,' as stated in the tag line. A product similar to the one by the iconic brand Play-Doh, it is a puddy with infinite possibilities, at least when it comes to playtime. Fostering imaginations and, let's face it, mischievousness, kids will get a kick out of this toy.
Conceived and executed by the Grey ad agency based in Istanbul, Turkey, the Monami My Dough campaign was art directed by Sungu Hacisabanoglu with creative direction by Ilhami Duman and Can Pehlivanli. It follows two boys as they deceive their friends. One has shaped his dough as a piece of poo floating in a pool while the other has made a cast to get some female attention.