Lest marketers think the social aspect of being online is just something the "kids" do, the Motrin experience should make them shudder. Two days after Johnson & Johnson put a web-only video about the hazards of carrying a baby, they removed the video and are doing a mea-culpa to the women who slammed their efforts via Twitter and on blogs.
The Motrin campaign also ran in several magazines and advertised that Motrin can be used to take care of back, shoulder, and neck aches caused from 'wearing babies'. To the militant Moms, this 'wearing babies' impression was especially galling. Ad Age said the Moms felt that Motrin was saying 'wearing' a baby made the Moms look "official."
Ads Killed by Social Mothers
More Stats +/-
Retro Mom Photo Shoots
High Performance Breast Pumping
The Hot Momma Diaper Bag
Blockchain-Powered Travel Services
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Twitter Moms Destroy Motrin Marketing in 48 Hours
- By: Going Like SixtyNov 18, 2008