The 'Isn't She Lovely' Molly Soda Vice Style Shoot is Rad & Ratty
Marie C. Hudson — August 13, 2011 — Pop Culture
References: vicestyle
The Molly Soda Vice Style photoshoot pays tribute to the blogger's unique personal style. Soda, who made a name for herself by gaining over 9,000 followers on Tumblr, has become a style icon for teens worldwide. Her hair, which is a kaleidoscope of different colors from week to week, combined with her grungy vintage and 1990s-inspired clothing have made Soda easily recognizable online and on the streets of NYC.
Featured in the Molly Soda Vice Style shoot is the blogger's now-famous rat, ironically named Sarah Michelle Gellar, who has become a popular topic of her blog. While I do appreciate the inclusion of her rad rodent pal, my favorite photo shows Soda on the roof of a building, sporting bright yellow Nikes and a purple sweatsuit that would make any 1990s kid jealous. Check out this great shoot for some inspiration and a trip down memory lane.
Featured in the Molly Soda Vice Style shoot is the blogger's now-famous rat, ironically named Sarah Michelle Gellar, who has become a popular topic of her blog. While I do appreciate the inclusion of her rad rodent pal, my favorite photo shows Soda on the roof of a building, sporting bright yellow Nikes and a purple sweatsuit that would make any 1990s kid jealous. Check out this great shoot for some inspiration and a trip down memory lane.
Trend Themes
1. Teen Blogger Style - The unique personal style of teen bloggers like Molly Soda presents potential opportunities for clothing brands to create innovative product lines that cater to this market.
2. Vintage and 1990s Fashion - The popularity of vintage and 1990s-inspired fashion seen in the Molly Soda Vice Style shoot opens up possible avenues for fashion brands to create new collections that tap into this trend.
3. Animal-inclusive Marketing - Molly Soda's use of her pet rat Sarah Michelle Gellar in her blog and photoshoots highlights the potential for brands to incorporate animals as part of their marketing campaigns.
Industry Implications
1. Fashion - The fashion industry can explore new product lines and collections inspired by the unique style seen in Molly Soda's photoshoot.
2. Pet Care - Molly Soda's use of her pet rat in her photoshoots showcases potential opportunities for pet care brands to incorporate animals into their marketing campaigns.
3. Marketing - Molly Soda's popularity as a teen blogger shows the power of influencer marketing and opens up opportunities for brands to collaborate with popular bloggers to reach teen audiences.
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