This stunning series of images by Molly Landreth abolishes stereotypes.
Seattle-based Molly Landreth has been praised internationally for this collection of captures entitled 'Embodiment: A Portrait of Queer Life in America.' The collection is comprised of several images, all which contain subjects who are part of the LGBT community. Molly recognized that often, these citizens are stereotyped within their own communities, and chose to portray their real personalities. The portraits show happy couples not hindered by their genders in their home settings; these settings really reflect the personalities of each subject.
This series by Molly Landreth proves that love has no restrictions.
Implications - Consumers living in urban areas live very fast-paced lifestyles and have little time to absorb literary information. They instead prefer to gather data from visual mediums which are quick and easy to read. Companies or organizations who wish to influence the opinions of their customers can create meaningful marketing campaigns by utilizing strong imagery.