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Wearable Magnetism

Mogo Magnetic Charms & Charmbands Jewelry for Teens and Tweens

— January 17, 2010 — Life-Stages
The MOGO charmband is like an old-fashioned charm bracelet and uses interchangeable charms with linkable charmbands to create highly personalized jewelry like bracelets and anklets and accessories like key chains, headbands or belts. They can even be used to make pet collars.

The jewelry may be for kids, but some moms have reported wanting it for themselves. The charms connect to rivets that run the length of the charmband. They click into place with magnetic force and are available in a variety of designs. There is an interactive design feature online as well as a listing of retailers one of which is Neiman Marcus.
Trend Themes
1. Personalized Jewelry - The trend of personalized jewelry allows consumers to create unique pieces that reflect their individual style.
2. Interchangeable Charms - The trend of interchangeable charms provides customers with the ability to mix and match charms to create different looks.
3. Magnetic Jewelry - The trend of magnetic jewelry offers a convenient way to attach charms securely without the need for traditional clasps.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can capitalize on the trend of personalized jewelry by offering customizable charm options.
2. Online Retail - The online retail industry can benefit from the trend of interchangeable charms by providing a wide selection of charm options for customers to choose from.
3. Jewelry Retail - The jewelry retail industry has the opportunity to embrace the trend of magnetic jewelry by incorporating magnetic clasps into their product offerings.
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