Uniqlo is quite well known in Japan as a fashion retailer for its minimalist and quirky designs, but in collaboration with designer Hana Tajima, the brand is making itself known for other reasons.
The new Modest Wear Collection is designed to be comfortable and contemporary, but most of all, appropriate for Muslims to wear. This means that the collection includes long skirts and vibrant hijabs.
The hijabs in particular are standouts from the collection, since they are made with Uniqlo's patented AIRism technology. This ensures that moisture is absorbed in order to keep wearers comfortable and dry, even in the hot regions of Singapore and Malaysia. As well as being mindful of modesty, the garments are priced quite reasonably, making it easy for all to have access to Muslim-appropriate clothing.