As the winter cold sets in, it becomes harder and harder to express one's individuality when swathed in the warmest coats on the market; yet the Modern Weekly China October 2013 editorial might encourage women to forego a bit of warmth for style. It showcases a range of outerwear with a futuristic edge that will have people's heads turning in no time.
The Modern Weekly China October 2013 editorial was styled by YaoHui. Bold shapes and intriguing textures were captured in a rather mysterious way thanks to photographer Charles Guo. Playing on light and shadows, he shoots a story that many will be loathe to miss. Especially since it stars the incomparable Xiao Wen Ju. The brunette Chinese beauty had her hair styled by ChenTao and makeup done by Daniel Zhang.
Key Themes Behind This Trend
- Futuristic Outerwear
- Opportunity for disruptive innovation in developing technologically advanced materials and designs for outerwear that combine style and functionality.
- Expressing Individuality
- Opportunity for disruptive innovation in creating personalized and customizable outerwear options that allow individuals to express their unique style.
- Photography and Styling Techniques
- Opportunity for disruptive innovation in using innovative lighting and styling techniques to create visually striking and captivating fashion campaigns.
Where This Applies
- Fashion
- Opportunity for disruptive innovation in the fashion industry by incorporating futuristic elements into outerwear collections and experimenting with unconventional materials.
- Textile and Material Science
- Opportunity for disruptive innovation in developing advanced materials, such as smart fabrics and sustainable alternatives, for the outerwear industry.
- Photography and Media
- Opportunity for disruptive innovation in the photography and media industries by exploring new techniques and concepts to create visually captivating fashion editorials.
