Eccentric Modern Formal Wear

Hillier Bartley Pushes the Boundaries of Traditional Tailoring & Art

Hillier Bartley's Pre-Fall 2018 presentation highlights artistically deconstructed silhouettes that add a level of eccentricity to the label's modern formal wear collection. For the upcoming season, designers Katie Hillier and Luella Bartley focus on exploring the meaning behind tailoring. With a line-up of skillfully distorted traditional clothing, the creatives use an elevated and abstract-forward approach to modern formal wear.

The silhouettes that feature in Hillier Bartley's Pre-Fall 2018 fashion collection also instill a somewhat androgynous aesthetic with emerald green turtle knits and strategically cut tweed suits. Yet, a form of delicate nuance is contained by pieces like the silky smooth bow-accented blouse.

When it comes to their interpretation of modern formal wear, Katie Hillier and Luella Bartley add a whole lot of eccentricity with their elaborately tailored pieces.

Deconstructed Silhouettes
Opportunity for disruptive innovation in the fashion industry by exploring unconventional and artistic ways to deconstruct traditional clothing silhouettes.
Androgynous Aesthetic
Opportunity for disruptive innovation in the fashion industry by offering unique androgynous designs that blur gender boundaries in formal wear.
Abstract-forward Approach
Opportunity for disruptive innovation in the fashion industry by incorporating abstract and avant-garde elements into modern formal wear collections.

Industries Being Reshaped

Fashion
Opportunity for disruptive innovation in the fashion industry by reimagining the traditional tailoring process and creating eccentric modern formal wear.
Textile
Opportunity for disruptive innovation in the textile industry by developing new materials and techniques to complement deconstructed and abstract formal wear designs.
Art
Opportunity for disruptive innovation in the art industry by collaborating with fashion designers to incorporate artistic elements and concepts into modern formal wear.
SCORE
2.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 49%
Activity 9%
Freshness 8%

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