Mod 60s Fashion

The Latest Chloe Fall Collection is Inspired by the Brand's Vintage Blanket Jacket

The Chloe Fall 2014 collection is chock full of modern details, yet it was inspired by a vintage item of mod 60s fashion, the brand's very own blanket coat. With capes coming back in a big way, it is only natural that the design Clare Waight Keller would use this as a starting point for the collection. Chic and feminine, it is a great alternative to coats and thick sweaters.

Of course, the rest of the mod 60s fashion is just as covetable. From flowy layers to bright colors and bold patterns, the fall 2014 collection is clean yet eclectic in a way that is perfect for the crisp weather. The sophisticated looks are also youthful enough to appeal to a variety of women.

Mod 60s Fashion
Opportunity for vintage-inspired designs that blend nostalgia with modernity.
Capes Comeback
Opportunity to create modern and stylish alternatives to traditional coats and sweaters.
Sophisticated Youthfulness
Opportunity to appeal to a broad demographic with clean, eclectic and youthful looks.

Industries Being Reshaped

Fashion
Opportunity for fashion designers to create modern designs while drawing inspiration from vintage fashion.
Retail
Opportunity for retailers to sell capes and other non-traditional winter wear to consumers.
Marketing
Opportunity to cater to a broad demographic, promoting sophisticated yet youthful looks that appeal to a wide range of women.
SCORE
1.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 25%
Activity 15%
Freshness 8%