Autumnal Mochi Bites

My/Mo Mochi is Introducing Pumpkin Spice & Apple Pie á la Mode for the Fall

Since mochi desserts have been introduced to consumers in North America, they have been fused with favorite all-American flavors like S'mores and birthday cake—now, My/Mo Mochi Ice Cream is launching two limited-edition mochi bites for the fall season that will appeal to those who love autumnal flavors. The Pumpkin Spice and Apple Pie á la Mode varieties offer an easy way for people of all ages to enjoy the taste of a favorite dessert in a single bite.

While the Pumpkin Spice mochi bites match pumpkin spice ice cream with comforting cinnamon, nutmeg and clove spices, Apple Pie á la Mode has a doughy wrapper that encapsulates vanilla ice cream and a cinnamon apple center. These new fall-themed treats are described by the brand as "chewy" and "gooey," and promise to take fans on a taste adventure like never before.

Autumnal Mochi Bites
Mochi dessert trend is expanding to seasonal flavors like pumpkin spice and apple pie, creating new innovative dessert forms.
Limited Edition Offerings
Limited edition trends in food industry creates potential for significant revenue during specific seasons.
Single Bite Desserts
Growing trend of smaller portion desserts packaged for consumers on-the-go.

Industries Being Reshaped

Food and Beverage
The food industry can continue to innovate by creating seasonal flavors that leverage popular dessert trends like mochi bites.
Retail/shops
Retail and shops have the potential to take advantage of limited edition and seasonal trends by creating unique sales angles.
Packaging
Packaging companies can capitalize on the single bite dessert trend by creating packaging specifically designed for small, on-the-go treats.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 34%
Activity 40%
Freshness 9%

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