For those consumers that prefer the comfort of watching films at home, the Sofa mobile recommendation app provides a curated selection of movies to potentially enjoy. The app is simple to use and primarily graphic-based to make film selection that much more simpler for moments when choosing one can be difficult.
The Sofa app features three intuitive tabs that are designed to simplify the selection process, include items such as Discover, Wishlist and Tab. The Discover app allows users to browse through pre-made lists focusing on different areas of interests such as summer camp films, new releases or romance. The Search tab lets users look up titles, actors or directors and the Wishlist tab allows users to document their interested findings for later or current use.
What's Driving This Trend
- Curated Movie Streaming
- Innovative mobile apps that curate movie options for home viewing are disrupting traditional movie rental and streaming services.
- Graphic-based User Interface
- The use of primarily graphic-based interfaces to simplify the selection process for movie streaming is a trend with disruptive potential for other media industries.
- Intuitive Tabs
- Intuitive selection tabs allowing users to browse, search and document movie options offer opportunities to disrupt other e-commerce industries that rely heavily on user preferences.
Who This Affects Most
- Movie Streaming Industry
- Curated movie streaming apps could threaten established movie rental and streaming services as they provide a simpler and more personalized experience.
- Mobile App Development
- Developers of mobile apps should consider integrating visual-heavy interfaces and intuitive selection tabs to improve their user experience and disrupt the app market.
- E-commerce Industry
- Intuitive, personalized selection tabs that allow users to browse, search and compare product options could disrupt the traditional e-commerce industry and improve user experience.
