The new MNS Real Estate campaign wants you to make lasting memories in their New York City apartment buildings -- whether it be as a tenant, or for one night only. The ads all feature the tagline, "I don't remember his name, but his apartment..." with different scandalous illustrations to accompany the words. The campaign is aimed at young men who might want to use their luxurious apartment as a reason to invite girls back to their place at the end of the evening. The ads joke that even if the guy isn't memorable, the apartment will be.
The MNS Real Estate campaign also includes a website where people are invited to write about their most memorable hookup experience, describing how great the apartment was. The comments range from serious reviews of the places, to sassy accounts of naughty debauchery. This is one campaign that definitely makes a lasting impression, even if the hookup doesn't.