Heritage-Honoring Spring Menswear

Missoni Nods to its History with the New SS22 Collection

Missoni introduces its newest collection designed for the Spring/Summer 2022 season as the Italian brand focuses on its heritage for inspiration. Tapping back to the early 90s, the brand centers on its mission to capture the dynamic lifestyle of a man's daily lifestyle.

It tells the story of creating a new chapter in the brand's history to honor the aesthetic and spirit of founder Ottavio Tai Missoni. Missoni was often recognized for his ability to deeply understand geometries, sports references, knitwear references, and color theory. The seasonal collection is full of vibrant apparel that is made using progressive fabrics in honor of that - all of these are seen updated with some classic items from its archive.

Image Credit: Tessuti

Heritage-inspired Menswear
Brands can draw inspiration from their own history to create unique and sentimental collections.
Geometric Design
Geometric patterns and designs can add a modern touch to traditional styles and prints.
Innovative Fabrics
Exploring new and progressive fabrics can add excitement and freshness to classic designs.

Sectors Adopting This

Fashion
Brands can create heritage-inspired collections, exploring new fabrics and implementing geometric designs to disrupt traditional menswear.
Textiles
Developing new fabrics and prints that combine contemporary and traditional elements can elevate menswear textiles.
Retail
Brands that embrace their heritage with unique design and fabric choices can offer a more personalized and sentimental retail experience for customers.
SCORE
1.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 14%
Activity 3%
Freshness 12%