Eccentric Urban Menswear

The Mishka Summer 2013 Lookbook is Set in the Streets of New York

Wearing just about anything from the Mishka Summer 2013 Lookbook will get you a guaranteed second glance wherever you go.

Set in the streets of New York, the lookbook captures the two new faces of Mishka as they take a stroll in the city. Pieces in the collection feature vibrant floral patterns and pops of color complete with a retro feel. A button-up top printed with palm trees and what looks like etched on red coloring are what make this collection stand out, but there are also subtler designs like a light pink top printed with blue scorpions.

All of the pieces from the Mishka Summer 2013 Lookbook are currently available at their store in NYC.

Vibrant Floral Patterns
Opportunity for designers to create bold, eye-catching patterns in clothing and accessories.
Retro Style
Potential for brands to incorporate nostalgic elements into their urban menswear collections.
Pops of Color
Chance for businesses to experiment with bright and vibrant color schemes in their fashion offerings.

Industries Being Reshaped

Fashion
Fashion brands can explore innovative designs and prints inspired by urban street style.
Retail
Opportunity for retail stores to stock unique and retro-inspired menswear collections.
Streetwear
Streetwear brands can embrace bold patterns and bright colors to attract a younger, fashion-forward customer base.
SCORE
5.6 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 89%
Activity 71%
Freshness 8%