Subtly Stylish Wearable Trackers

The Misfit Shine Tracker has an Unexpectedly Stylish Design

The Misfit Shine is an activity monitor developed by California-based company Misfit Wearables. Many people are put off wearable technology products because they are often bulky and not very stylish -- this is where the Misfit Shine stands out. This discreet, disc-shaped activity tracker looks sophisticated and stylish enough to be worn as a regular fashion accessory.

This waterproof device is also extremely versatile in the ways in which it can be worn -- it can be worn as a necklace, wristband or armband and works for months at a time without needing to be charged. The device syncs with an iPhone app, which allows users to keep track of their activity levels.

The Misfit Shine device retails for $119.95, with additional accessories available for anywhere between $19.95 and $79.95.

Stylish Wearable Trackers
Wearable technology companies can innovate by creating aesthetically pleasing trackers that blend in with everyday fashion.
Versatile Wearable Devices
Wearable technology companies can create multi-functional devices that can be worn in a variety of ways for convenience and accessibility.
Low-maintenance Wearable Technology
Wearable technology companies can enhance user experience by designing energy-efficient trackers that require little to no charging time.

Industries Being Reshaped

Fashion Industry
Fashion companies can collaborate with wearable technology companies to integrate technology with fashion in a way that appeals to consumers.
Fitness Industry
Fitness companies can adopt and market wearable technology trackers to improve their customers' workout experience and track their progress.
Electronic Industry
Electronic companies can invest in creating innovative wearable technology products to meet the growing demand for wearable technology.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 47%
Activity 50%
Freshness 8%

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