Going country, Russian style is showcased by Miranda Kerr in Vogue Russia's January 2010 issue. The sun-drenched spread features Spring/Summer 2010 outfits by Chloe, American Rags LA, Raf Simons Archive, Prada and Jean Paul Gaultier.
Miranda Kerr in Vogue Russia was photographed by Willy Vanderperre and styled by Olivier Rizzo. The Australian stunner shows off her spectacular stems in a series of poses that highlight Rizzo's bohemian stylings.
Implications - In fashion photography, thematic editorials reflect broader patterns of a given collection and tell a story. Followers of fashion are exposed to so many different designs and collections, which may be overwhelming. Editorials that place these designs into a context give insight into the designer's intentions as well as ideas on ways to wear the clothes, which is appealing to consumers who look to fashion publications for guidance in this department.
What Makes This Trend Stand Out
- Thematic Editorials
- Creating thematic editorials in fashion photography can provide insight into a designer's intentions and offer ideas on ways to wear clothes.
- Bohemian Stylings
- The bohemian style showcased in fashion editorials can inspire consumers and provide guidance on incorporating boho elements into their wardrobe.
- Spring/summer 2010 Outfits
- Highlighting specific seasonal outfits in fashion editorials can drive consumer interest and boost sales for those particular collections.
Sectors Adopting This
- Fashion Photography
- Exploring innovative techniques and concepts in fashion photography can create disruptive opportunities for the industry, such as creating immersive virtual experiences.
- Fashion Publications
- Fashion publications can embrace disruptive innovation by incorporating interactive elements like augmented reality to enhance the consumer's experience and engagement.
- Fashion Retail
- Retail stores can capitalize on the exposure from fashion editorials by curating collections that align with the featured styles and trends, offering consumers a cohesive shopping experience.
