Inspired by a style that launched in the 70s, Puma is adding to its Mirage franchise with the all-new Mirage Sport. The new sneaker was informed by DJ culture and it features soft color palettes that let the silhouette shine. Notably, Danny Taylor, Puma’s design lead for sportstyle footwear, says "For the initial drop we wanted to expose the manufacturing process and the imperfections that come in the early sampling process of a sneaker."
The sneaker has foam that can be seen under the collar, loose and exaggerated edges and elements that seem somewhat disconnected to reinforce the overall layered nature of the design. The collection, which officially drops soon, joins a new wave of sneakers that focuses on uniqueness and imperfection.
Key Themes Behind This Trend
- Unique Imperfection Sneakers
- Companies can innovate by intentionally adding imperfections to give their products a unique and distinct look.
- Dj-inspired Sneakers
- Integrating inspiration from music culture can lead to innovative and edgy designs in the sneaker industry.
- Exposed Manufacturing Process Sneakers
- Showing the manufacturing process of a product can resonate with consumers who appreciate transparency and honesty in the manufacturing process.
Where This Applies
- Footwear Industry
- Companies in the footwear industry can innovate by incorporating unique and edgy designs, as well as exposing their manufacturing process.
- Fashion Industry
- The fashion industry can learn from the sneaker industry's focus on uniqueness and imperfection by incorporating these elements into their designs.
- Music Industry
- The music industry can collaborate with sneaker companies to inspire new and innovative designs that are inspired by music culture.
