Famed shoe designer Minna Parikka recently collaborated with illustrator Janine Rewell to advertise the 'Minna Parikka Spring/Summer 2014' collection. Rewell blended models into vibrant geometric backgrounds with the use of body paint.
Rewell painted the models' bodies in vibrant colors to coincide with the shoes and backgrounds. It came to be a tricky task because the natural contours of the female body can ruin sharp, geometric angles, but with the help of body paint and make-up artists Saara Sarvas and Riina Laine, the challenge was met.
Four beautiful ads were created, and the process was documented into a short video. As for the shoes, even with all the visual distraction around them, they still make a statement of their own.
Why This Trend Is Growing
- Body Paint Advertising
- The use of body paint in advertising creates visually striking ads.
- Geometric Camouflage
- The trend of using camouflage patterns in advertising and product design.
- Visual Distraction Advertising
- The trend of using competing visual elements to draw attention to a product.
Industries Being Reshaped
- Fashion
- Fashion industry can utilize body painting and geometric camouflage in their advertising campaigns.
- Cosmetics
- Cosmetics industry can use body paint as a new way to showcase their products.
- Art
- Art industry can use body painting and geometric design to create new artworks.
