Pas de Mer's Spring/Summer 2018 lookbook, entitled 'Healthy Leisure,' boasts a minimalist pastel aesthetic that softens up the roughness that is normally ascribed to men's clothing. From pink pants and hoodies, to mint green tees with ballerina graphics, Italian lifestyle label Pas de Mer is able to rewrite the standard of menswear in a tasteful way.
The brand also draws on classic youth fashion with straight leg and ankle length pants, sneakers and tucked-in tops. The clean cuts, premium materials, playful graphics and the minimalist pastel coloring in 'Healthy Leisure' makes the Spring/Summer 2018 collection not only comfortable and low maintenance, but also fully accessible to women who enjoy a slightly more androgynous look.
Key Themes Behind This Trend
- Minimalist Pastel Menswear
- Opportunity for fashion brands to create minimalist menswear collections with soft pastel colors, catering to individuals who prefer a more gender-neutral aesthetic.
- Redefining Men's Fashion
- Chance for fashion industry to challenge traditional masculinity norms and incorporate playful graphics, premium materials, and clean cuts into men's clothing lines.
- Youth-inspired Fashion
- Potential for brands to tap into the growing trend of combining classic youth fashion elements, such as straight leg pants and tucked-in tops, with modern design aesthetics.
Where This Applies
- Fashion
- Fashion brands can capitalize on the minimalist pastel menswear trend through innovative designs and materials, appealing to fashion-forward consumers who seek unique clothing options.
- Lifestyle
- Opportunity for lifestyle brands to create versatile and gender-inclusive clothing options, expanding their market reach and catering to diverse consumer preferences.
- Graphic Design
- Graphic designers can collaborate with fashion labels to create visually appealing and playful graphics for men's clothing, highlighting the shift towards a more expressive and individualistic fashion landscape.
