Subway is reintroducing itself to consumers with a minimalist branding campaign, after partnering with the creative agency Turner Duckworth.
The partnership aimed to create a new "visual identification system" in which consumers could effectively recognize the restaurant chain without visual branding cues, like a logo. The images focus on Subway's ingredients and include artful photographs of lettuce, meatballs, onions or avocados. Using colorful imagery and creative direction, the new campaign transformed said ingredients into art pieces, resulting in lettuce shredded in the shape of earth's continents, a meatball representing Saturn with onions serving as its rings and Swiss cheese appearing as a book.
The colorful personality of this campaign enables Subway to connect with its consumers, while demonstrating the freshness of its ingredients.
What Makes This Trend Stand Out
- Minimalist Branding
- Opportunity for companies to create visually impactful campaigns that rely on minimal branding cues.
- Ingredient Art
- Potential to use creative direction and colorful imagery to transform ordinary ingredients into art pieces for marketing campaigns.
- Freshness Advertising
- Chance for brands to highlight the quality and freshness of their ingredients through visually appealing advertising.
Sectors Adopting This
- Restaurant/food Service
- Restaurants can create visually engaging campaigns that promote their food and showcase the freshness of their ingredients.
- Advertising/marketing
- Marketing agencies can offer innovative strategies to create visually impactful campaigns that rely on minimal branding cues.
- Photography/art
- Photographers and artists can explore the use of creative direction and colorful imagery to transform ordinary ingredients into artistic compositions.
