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Billboards that Talk Directly to Mini Owners

 - Feb 13, 2007   Updated: Apr 14 2011
References: miniusa & dexigner
This is the latest innovation from Mini USA is the use of advanced technology to communicate directly between MINI owners and the "Motorby" billboards.

Implications - This advanced technology will be used to speak to consumers in New York, Chicago, San Francisco and Miami for it's initial launch. Kate Alini is the Communications manager of MINI USA and she is quite excited about this new billboard. She says,"Motorby is all about creating unique MINI experiences and leveraging new technologies to engage owners and prospects."

It's amazing that these billboards can create customized messages to MINI owners in real-time from 500 feet away! This is a great example of interactive marketing's future.