Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Starbucks Introduces a Smaller Size for Better Portion Control

 - May 12, 2015
References: starbucks & usatoday
For a short time, Starbucks has introduced a Mini Frappuccino in order to appeal to those who are getting beach body ready, but still want to indulge from time to time. A great take on portion control, this modest menu item is also absolutely adorable. It would be hard to avoid the slew of photos that will onslaught social media platforms once people get their hands on the Mini Frappuccino.

Through the Mini Frappuccino, Starbucks is hoping to attract new customers while also enticing regulars to drop by more frequently. After all, a Mini Frappuccino seems like a harmless treat as the warmer weather settles in. Available in various flavors, the calories saved would depend on the which one a customer goes with, of course.