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Diamond Studded Christmas Branches

 - Dec 6, 2007   Updated: Apr 20 2011
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Kee Jewelry of Singapore has designed this ornamental accessory for Christmas. The $1 million tree is decorated with 21,798 diamonds, weighing 913 carats. It has 3,762 crystal beads, and 456 lights.

Implications - Christmas has always been a holiday that involves large, extravagant gifts and decorations. While it's a religious celebration, Christmas is also known as a time to buy extravagant gifts, and companies have been happy to oblige to this demand by providing products that help bring joy to consumers. With new toys and technology popping up all over the place, the holidays continue to be a profitable season for businesses who are looking to capitalize on Christmas.