Sempach is a dapper outerwear brand that has put together a series of jackets and coats inspired by the design and durability of military tents used in the Swiss Army. The jackets have a durable, waterproof exterior coupled with a lightweight and cotton design for breathability and functionality. The jackets are designed to stand up to wear and tear with an engineered design based on practicality and survival.
The Sempach coats fuse modern minimalistic and asymmetrical aesthetic with the durable design found in army gear. The jackets are made using cotton canvas that is rendered waterproof with a rubberized finish and they carry the subtle aesthetic of a tent with stylish zippers and string detailing.
To increase durability in staple pieces, the fashion world is turning to unlikely industries such as the military for quality design inspiration.
Key Themes Behind This Trend
- Minimalistic Military-inspired Fashion
- Designing clothing with a modern aesthetic that incorporates the durability and functionality of military gear presents an opportunity for disruptive innovation.
- Waterproof and Breathable Outerwear
- Developing jackets and coats with a combination of waterproof materials and breathable designs offers a disruptive innovation opportunity in the fashion industry.
- Engineered Practicality in Fashion
- Creating garments with an engineered design for durability and function, inspired by the practicality of military gear, opens up disruptive innovation possibilities in apparel manufacturing.
Where This Applies
- Fashion
- The fashion industry can explore disruptive innovation by adopting military-inspired design features and durable materials in their collections.
- Outdoor Apparel
- The outdoor apparel industry has the opportunity to incorporate military-inspired tent design elements and durable materials into their products, providing functional and stylish options for customers.
- Textile Manufacturing
- By utilizing rubberized finishes and waterproof materials in textile manufacturing, disruptive innovation can be achieved to create durable and functional fabrics for various industries, including fashion and outdoor gear.
