Candid Cadet Portrayals

The Boys Do Not Dress for Girls Fashion Story Highlights Militant Styles

Jack De Normandie, Joel Meacock, Joseph Mattone and others star in "boys do not dress for girls", a candid fashion story for i-D magazine's Fall 2014 issue. The guys pose in a stark studio setting while donning a wardrobe of militant staples that are both timeless and vanguard in their aesthetic.

Captured by photographer Daniel Jackson, this i-D magazine fashion story features styling by Alastair McKimm. Alastair dresses models in a neutral-hued palette of structured coats, fitted cotton tees and helmeted headpieces that are a fresh translation of classic army apparel.

The cadet-inspired editorial is the opposite of traditional and illustrates the power and longevity of militant styles throughout fashion's history. In addition to its sleek menswear staples, this editorial also talks about today's youth and their potential to change the world for future generations.

Militant Fashion
Opportunity for fashion designers to experiment with timeless and vanguard styles inspired by military aesthetics.
Youth Empowerment
Potential for brands and organizations to support and empower today's youth in their efforts to shape the future.
Neutral Color Palette
Innovation opportunities for designers to create stylish and versatile clothing using neutral hues.

Who This Affects Most

Fashion
Fashion brands and designers can explore and embrace militant styles to create unique and bold collections.
Youth Activism
Organizations and platforms that support and amplify the youth's voices and actions for societal change.
Textile Manufacturing
Opportunity for manufacturers to produce high-quality fabrics and materials in neutral colors for the fashion industry.
SCORE
4.6 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 66%
Freshness 8%

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