Goal-Oriented Calendars

The Google Calendar Goal Feature Encourages Milestone Achievements

To help consumers further achieve their goals, Google Calendar has a newly added feature called 'Goals' that ensures users are pushed towards obtaining milestone achievements in areas such as physical exercise, hobbies or learning new skills. The added feature also simultaneously commemorates Google Calendar's 10th anniversary since conception.

The 'Goals' feature is an attempt to help consumers set feasible goals for themselves with added reminders to help ensure they stay on the path to achieving them. The feature accelerates self-management by allowing consumers to set the goal they have in mind, set weekly reminders and then prompt users to follow through. The device can also be flexible, allowing consumers to move around times as long as the allotted time dedicated to the goal. The goals work in conjunction to pre-existing calendar reminders, to keep everything in one convenient place.

Goal-oriented Calendars
New features promoting self-management and milestone achievement through Google Calendar Goals.
Personalized Reminder
Increasing the use of reminders to help boost productivity and goal success by providing personal reminders.
Data-driven Motivation
Using analytics and data to motivate an individual to move towards their respective goals.

Where This Applies

Technology
New technologies can incorporate data-driven reminder and goal setting features for digital and smart applications.
Education
Incorporating goal setting and personalized reminders to educational calendars to facilitate student productivity and goal success.
Fitness
Goal-oriented calendars with personalized reminders can be used as a motivational tool for fitness enthusiasts to reach their goals.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 74%
Freshness 8%

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