Nike's New Milan Sneakers are a Part of the EU City Pack
Riley von Niessen — August 11, 2018 — Fashion
References: nike & highsnobiety
Nike's EU City pack is full of prideful renditions of the Air More Uptempo model, with the Milan sneakers rounding out the trio with a design that's directly inspired by the Italian flag.
The basketball-style sneakers feature a vivid colorway of green, white, and red, with the three different tones spaced out over the uppers to reflect the Italian flag. The bold bubble letter branding on the sides of the uppers is covered in these colors, while Nike's Swoosh branding provides some contrast in the form of embroidered accents.
The sneakers are finished off with transparent accents that are included along the sides of the midsoles and on the heels, as well as an embroidered map of Italy.
Image Credit: Foot Locker
The basketball-style sneakers feature a vivid colorway of green, white, and red, with the three different tones spaced out over the uppers to reflect the Italian flag. The bold bubble letter branding on the sides of the uppers is covered in these colors, while Nike's Swoosh branding provides some contrast in the form of embroidered accents.
The sneakers are finished off with transparent accents that are included along the sides of the midsoles and on the heels, as well as an embroidered map of Italy.
Image Credit: Foot Locker
Trend Themes
1. Prideful Sneaker Designs - Opportunity for brands to create prideful sneaker designs that celebrate cultural identities.
2. Flag-inspired Colorways - Opportunity for brands to incorporate flag-inspired colorways to connect with specific geographic regions.
3. Transparency Accents - Opportunity for brands to use transparent accents as a unique design element in sneakers.
Industry Implications
1. Athletic Footwear - Athletic footwear companies can incorporate flag-inspired designs into collections to appeal to regional markets and celebrate cultural heritage.
2. Fashion Apparel - Fashion brands can explore new ways to incorporate transparent accents in clothing or accessories as a unique design element.
3. Global Sports Merchandise - Global sports merchandise companies can leverage local cultural references to create targeted product lines for specific geographic regions.
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