The Mikimoto by Laduree macaron collection is decadent and romantic, celebrating the most important day in a bride's life. Its wedding-themed sweets are packaged in a delicate and pale pink box and feature pearl and ribbon motifs as their primary accents.
Each box from the Mikimoto by Laduree macaron collection features pale pink macarons that match the French confectioner's packaging and is sure to appeal to the chic bride with a serious sweet tooth. Whether purchased for a loved one or as a wedding favor for guests, these treats embody luxury and elegance.
No stranger to collaboration, Laduree creates another spectacular sweets collection after teaming up with Pharrell Williams, Emilio Pucci and Donna Karan in recent months.
What's Driving This Trend
- Bridal Sweet Treats
- Create luxury, wedding-themed sweets for brides and their guests.
- Collaborative Confections
- Partner with notable brands and celebrities to create unique and indulgent candy collections.
- Packaging as Experience
- Design a delicate and chic packaging to enhance the experience of purchasing sweets for a special occasion.
Who This Affects Most
- Confectionery
- Explore new product lines, packaging designs, flavors and collaborations to create exclusive and indulgent sweet creations for special occasions
- Wedding Planning
- Partner with confectioners and other brands to create exclusive wedding favors for wedding planning companies or offer your own unique sweets for weddings.
- Luxury
- Use high-end ingredients and premium packaging design to target a luxury demographic that is willing to splurge on indulgent sweet treats and collaborations.
