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Singer/songwriter Mika is known for his quirky, bubble-gum pop numbers that you can’t help singing along to.
In his new single ‘Popular Song,’ Mika teamed up with 19 year-old Ariana Grande to produce another catchy tune, but with a twist. His usual fun and upbeat melody is now paired with a dark, gothic-inspired video that depicts mayhem, murder and revenge. Mika and Grande play two high-schoolers, who after years of torment decide to get even with their bullies by inviting them over for a seemingly innocent dinner party. During the party, the two vengeful teens poison their tormentors, turning them to stone and smashing them.
The video features dark Tim Burton-esque costumes and settings, and features a hook from the Broadway musical ‘Wicked.’ If you’re a fan, you’ll be able to recognize the tune of the chorus.
The flawless mixture of gothic, musical theatre and pop elements make for an offbeat but fun video from the unstoppable duo.
What's Driving This Trend
- Gothic-inspired Music Videos
- Disruptive innovation opportunity: Exploring the fusion of different genres in music videos to create a unique and captivating visual experience.
- Dark and Quirky Aesthetics
- Disruptive innovation opportunity: Incorporating unconventional visuals and storytelling techniques in music videos to create a memorable impact on viewers.
- Collaborative Cross-genre Productions
- Disruptive innovation opportunity: Encouraging collaborations between artists from different musical backgrounds to create innovative and unexpected music videos.
Who This Affects Most
- Music Industry
- Disruptive innovation opportunity: Embracing creativity in music videos as a way to engage audiences and stand out in a competitive industry.
- Film and Entertainment Industry
- Disruptive innovation opportunity: Exploring unique visual styles and narratives in music videos to push the boundaries of storytelling in film and entertainment.
- Fashion and Costume Design Industry
- Disruptive innovation opportunity: Experimenting with unconventional fashion and costume designs in music videos to inspire trends and challenge traditional aesthetics.
