I've always believed that the best advertisements are those that don't look like ads at all -- which is exactly what you'll find with the latest MiH Jeans x Shopbop Resort 2012 campaign, starring Ruby Aldridge.
Captured by Guy Aroch, the lookbook showcases the latest collaboration between MiH Jeans and retailer Shopbob, resulting in casual-chic ensembles with bohemian influence. Revisiting the high-waisted bellbottom look of the 70s, and completing each ensemble with simple yet sophisticated jewelry, creative director Chloe Lonsdale transforms Ruby into the stunning portrait of a 70s folk rocker queen. Posing effortlessly with a cup of coffee and guitar by her side, it's almost hard to tell these photos from vintage portraits of an actual hippie songstress.
With gorgeous pieces presented in such an understated way, the Ruby Aldridge MiH Jeans x Shopbob Resort 2012 campaign shots are a must-see for any fashionista.