MIDIUMISOLID Approaches Maximalism for the FW18 Season
Fashion label MIDIUMISOLID dropped a new collection for the Fall/Winter 2018 season produced by Nobuaki Sasano and designer Morikawa Tsubuseno. The collection surrounds the concept of bold outerwear options and relaxed trousers, alongside statement items that elevate the series of subtle looks. The pieces have captivating patterns, shiny metallic hues and largely fitted silhouettes. Pieces such as furry knitwear give an additional textural touch to the selection, along with crinkled wool materials, iridescent houndstooth and plastic fleece jacquard knits.
There are also some sportswear sensibilities that travel throughout the range as there are some painted runners, track jackets and clean white shirts. The latest MIDIUMISOLID Fall/Winter 2018 collection will be available in Japanese retailers within the next few weeks.
There are also some sportswear sensibilities that travel throughout the range as there are some painted runners, track jackets and clean white shirts. The latest MIDIUMISOLID Fall/Winter 2018 collection will be available in Japanese retailers within the next few weeks.
Trend Themes
1. Bold Outerwear Options - Disruptive innovation opportunity: Designing technologically advanced outerwear with enhanced features such as built-in heating elements or self-cleaning capabilities.
2. Statement Items - Disruptive innovation opportunity: Developing customizable statement pieces using 3D printing technology to allow customers to personalize their fashion.
3. Textural Touch - Disruptive innovation opportunity: Creating sustainable and eco-friendly materials with unique textural properties to add depth and interest to apparel designs.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Leveraging artificial intelligence to create personalized fashion recommendations based on customer preferences and body measurements.
2. Textile - Disruptive innovation opportunity: Exploring the use of smart textiles embedded with sensors and actuators for interactive and responsive clothing.
3. Retail - Disruptive innovation opportunity: Implementing virtual reality technology to enhance the shopping experience by allowing customers to virtually try on clothing and accessories.
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