While we may argue about the decency and legality of paparazzis, we can not deny how they have become an integral part of our celebrity-obsessed culture. Fashion designer Michael Kors, famous for his jet-set styled ads, pays homage to the paparazzis with his new Spring/ Summer 2008 campaign. Photographed by Mario Testino, the photoshoot debicts paparazzi-style images of models on a private yacht.
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Implications - Consumers have long since idolized a long list of celebrity and pop culture personalities. Attached to such individuals is a set of glamorous and alluring qualities. Businesses that create products that generate similar characteristics or feelings will likely fare well in society. Consumers seeking comparable lifestyles will find such strategies highly appealing.
Paparazzi Inspire Fashion Campaign
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