Mystical Menswear Editorials

Michael Furlonger's 'COLD' Editorial Highlights Conceptual Makeup

Dan Hyman stars in 'COLD,' a F***** Young! Online editorial by photographer Michael Furlonger. Furlonger captures the mystical portrait series while joining forces with wardrobe stylist Sylvester Yiu, and makeup artist Claire Mulleady.

Using MAC Cosmetics products, Mulleady creates textured, face paint looks that are embellished with star accents. Model Dan's wardrobe is kept sleek, and tailored, opposing the more conceptual aesthetic of the makeup that he is sporting. Additionally, hair styling for COLD is courtesy of Rytua Saiga who opts for a wet and slick look.

Fusing tailored menswear with theatrical makeup, this photo series embodies a mystical visual theme. While minimalism ruled the fashion industry in past seasons, the return of maximalism has seen a resurgence recently, being embraced not only in the realm of garment design, but also by photographers and beauty artists alike.

Image Credit: Michael Furlonger

Maximalist Fashion
The return of maximalism in fashion opens opportunities for designers to create bold and theatrical menswear pieces.
Conceptual Makeup
The growing popularity of conceptual makeup allows makeup artists to experiment with textured looks and embellishments, creating a new avenue for artistic expression in the beauty industry.
Mystical Visual Themes
The trend towards mystical visual themes in photography and fashion creates opportunities for photographers and stylists to explore fantastical narratives and create compelling storytelling through their work.

Sectors Adopting This

Fashion Design
The resurgence of maximalism in menswear presents an opportunity for fashion designers to create bold and imaginative garments that appeal to individuals seeking unique and theatrical styles.
Beauty/makeup
The rise of conceptual makeup opens up avenues for makeup artists to create experimental, artistic looks, pushing the boundaries of traditional beauty standards and offering unique makeup experiences to consumers.
Photography
The demand for mystical visual themes in photography allows photographers to explore fantasy narratives, creating captivating and enchanting imagery that resonates with audiences looking for otherworldly aesthetics.
SCORE
6.3 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 98%
Activity 84%
Freshness 8%

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