Miami Cocktail Co. Boasts Artisanal Ingredients and Retro Branding
Jana Pijak — September 25, 2019 — Lifestyle
References: miamicocktail
Miami Cocktail Co. specializes in bottled craft cocktails that are 100% organic. Based in Wynwood, Miami, the brand combines premium ingredients with retro branding and takes pride in its focus on authenticity and "clean drinking."
Believing that "a proper cocktail is only as good as itʼs ingredients," Miami Cocktail Co offers handcrafted blends like Sunset Sangria, Copper Pot Margarita and Blood Orange Mimosa. The company is also venturing into canned spritz cocktails and is set to release five signature flavors in the near future.
In addition to making its small-batch cocktails with locally sourced grapefruits from Florida and imported Sicilian blood oranges, the company ensures that all of its ingredients are natural.
Image Credit: Miami Cocktail Co.
Believing that "a proper cocktail is only as good as itʼs ingredients," Miami Cocktail Co offers handcrafted blends like Sunset Sangria, Copper Pot Margarita and Blood Orange Mimosa. The company is also venturing into canned spritz cocktails and is set to release five signature flavors in the near future.
In addition to making its small-batch cocktails with locally sourced grapefruits from Florida and imported Sicilian blood oranges, the company ensures that all of its ingredients are natural.
Image Credit: Miami Cocktail Co.
Trend Themes
1. Organic Craft Cocktails - The trend of using organic, locally sourced ingredients in bottled and canned craft cocktails presents an opportunity for disruptive innovation in the beverage industry.
2. Retro Branding - Retro branding is becoming a popular trend in the craft cocktail industry, and offers opportunities for innovative packaging and marketing strategies.
3. Canned Spritz Cocktails - The emergence of canned spritz cocktails presents a new trend for convenience-focused consumers and creates an opportunity for innovation in the ready-to-drink beverage market.
Industry Implications
1. Beverage - The beverage industry can leverage the trend of organic and locally sourced ingredients to create new lines of premium, health-focused craft cocktails.
2. Packaging - As retro branding becomes more popular in the craft cocktail industry, packaging companies can innovate with unique designs and materials to offer distinct product differentiation.
3. Retail - The trend of canned spritz cocktails presents retailers an opportunity to create eye-catching displays for a trendy new product format, and capitalize on convenience focused consumers.
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