The idea of showing just legs to advertise shoes is a popular one. Only Mi-Zo knows how to make it happen in the most artistic way possible, however. In this editorial for Vogue Nippon, long limbs work like lighting to illuminate the fantastic footwear featured.
The use of a white backdrop and pale skin really makes the shoes pop. Mi-Zo are geniuses in underlining the real interest for product with the art direction that goes beyond the limits of the exposition.