Customizable Photo-Print Sneakers

'Mi adidas' Allows Users to Print Photos on Adidas ZX Flux Shoes

adidas Originals is resuscitating the mi adidas customization service, with the aim of introducing a brand new approach to shoe customization.

The new and improved mi adidas includes an innovative photo printing service that takes customization to the next level by allowing users to print a photographic image on a shoe -- not just any shoe, but one of the most widely praised and coveted sneaker silhouettes of 2014, the adidas ZX Flux. mi adidas users will be able to apply a photograph of their choice to the sneaker and have it delivered right to their door.

The possibilities are simply endless, as users can get completely creative in using photographs to design a one-of-a-kind shoe that will be near-impossible to replicate. The ZX Flux serves as the perfect canvas for creative sneakerheads to design the ultimate custom shoe.

Photo-printed Customized Shoes
The trend of adding personalization to shoes continues with the new photo printing customization service that allows users to add photographic images on Adidas ZX Flux shoes, providing a disruptive innovation opportunity for the footwear customization industry.
Innovative Shoe Customization Service
The mi adidas customization service provides an innovative approach to shoe customization with its photo printing service, creating a disruptive innovation opportunity for the footwear industry.
Creative Custom-made Sneakers
With the endless creative possibilities of incorporating photographs to design a one-of-a-kind shoe, the customizable ZX Flux sneaker creates a disruptive innovation opportunity for the sneakers and personalization industries.

Where This Applies

Footwear Industry
The mi adidas customization service expands the potential market for Adidas ZX Flux shoes, providing a disruptive innovation opportunity for the footwear industry.
Personalization Industry
The mi adidas customization service gives consumers the opportunity to express their individuality through custom-made sneakers, providing a disruptive innovation opportunity for the personalization industry.
Printing Industry
The photo printing service offered by the mi adidas customization service creates a new market for the printing industry, providing a disruptive innovation opportunity for the printing and personalization industries.
SCORE
1.3 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 8%
Activity 22%
Freshness 8%

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