Givenchy and Onitsuka Tiger have partnered to release an exclusive Mexico 66 GDX sneaker. Givenchy is the special guest of Pitti Uomo 2019 and surprised the audience at the event with its new collaboration.
The shoes are "Nippon Made" and come in either all white or a black shoe with white and red details. Both shoes are adorned with "GIVENCHY" branding on the interior-facing side and the classic geometric logo of Onitsuka Tiger on the exterior-facing sides. The sole of the shoe includes a rugged anti-slip rubber grip and the toe of the shoe is protected by speckled rubber. The Mexico 66 GDX sneakers also include a tab at the back for style and convenience.
The Mexico 66 DX is available on both retailers' online stores for $550 USD.
Image Credit: Givenchy
What's Driving This Trend
- Luxury Sneakers
- Opportunities for luxury brands to collaborate with sneaker companies to create high-end, exclusive footwear.
- Branded Footwear
- The rise of branded footwear can lead to more collaborations between fashion and footwear companies.
- Nippon-made Sneakers
- The popularity of handmade, luxury footwear from Japan can lead to greater demand for Nippon-made sneakers.
Who This Affects Most
- Fashion
- Luxury brands can explore collaborations with sneaker companies to expand their product lines and appeal to younger audiences.
- Footwear
- The demand for luxury-branded sneakers can result in new opportunities for footwear companies to partner with fashion brands.
- Retail
- As branded sneakers gain popularity, retailers can capitalize by offering a wider selection of high-end footwear options to their customers.
