Mexican Blanket Kicks

Vans Japan Goes Way Outside the Box with Region-Specific Sneakers

As part of their Holiday 2009 Collection Vans Japan has released this Mexican Blanket pack. Consisting of a Sk8 Hi and a Slip-On, the shoes are very brightly colored and feature an extensive pattern.

I have to hand it to Vans Japan for going where no other shoe brand has gone before, and thinking way outside the box with this idea. For those of you dying to buy these Mexican Blanket kicks, they are available now.

Region-specific Sneakers
Opportunity to create sneakers inspired by specific regions to appeal to niche markets.
Brightly Colored Shoes
Potential to design vibrant shoes to stand out in the market.
Extensive Patterns
Innovation possibility to incorporate intricate patterns into shoe designs.

Sectors Adopting This

Footwear
Opportunity for shoe brands to explore unique and cultural-inspired designs.
Fashion
Potential for fashion brands to incorporate vibrant colors and patterns in their products.
Retail
Opportunity for retailers to offer niche and region-specific shoes to attract specific customer segments.
SCORE
3.2 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 20%
Activity 69%
Freshness 8%

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