Neoteric Menswear Editorials

Metal Magazine's The Collections I Image Series is Conceptual

Max Lester and Toby Leonard star in Metal magazine's "The Collections I" editorial. This conceptual fashion story highlights menswear staples that are showcased in a set of visually vivid portraits.

The neoteric image series is captured by photographer Frederik Heyman's lens and outfitted by visionary stylist Santi Rodríguez. Gracing Metal magazine's Spring/Summer 2014 issue, "The Collections I" cover story marries vanguard menswear staples with eye-catching visuals that draw inspiration from modern art works.

The photoshoot's garments display exaggerated proportions and digitized prints and are showcased against a backdrop of computerized color vignettes. The forward-thinking fashions come to us from top designer names that include French fashion house Louis Vuitton, Raf Simons and Givenchy by Riccardo Tisci among others.

Neoteric Menswear
There is an emerging trend in the fashion industry towards avant-garde, digitized fashion pieces for men, disrupting traditional menswear staples.
Conceptual Fashion Storytelling
There is a growing trend towards fashion editorials that use creative conceptual storytelling to showcase designer garments, creating a disruptive opportunity for photographers and stylists.
Computerized Color Vignettes
The use of computerized color vignettes in photography and fashion is a new and innovative trend that creates opportunities for designers, photographers and stylists to collaborate in creating visually striking editorial content.

Where This Applies

Fashion Industry
The fashion industry is ripe for disruption by designers who embrace neoteric menswear and use conceptual fashion storytelling to showcase their visionary designs.
Photography Industry
The rise of computerized color vignettes and the trend towards conceptual fashion storytelling creates opportunities for photographers to collaborate with designers and stylists to produce visually stunning editorial content that is enticing to fashion brands and consumers alike.
Styling Industry
As the fashion industry embraces neoteric menswear and uses creative and conceptual storytelling, opportunity arises for stylists to create innovative and eye-catching fashion editorials that capture viewers' attention and differentiate themselves in a crowded industry.
SCORE
5.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 68%
Freshness 8%

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