adidas is no stranger to pushing the envelope when it comes to design, and this becomes perfectly exemplified when considering its mesh tracksuit, which sits on the intersection of high-fashion and loungewear, blurring the lines between the two genres.
Arriving in a gentle pastel purple hue, this piece is perfect for making a statement throughout the season. Perfect for transitional months, the unique look features nylon mesh, meaning the garments under the piece become entirely visible, creating numerous possibilities for different looks. The pants are wide-legged and feature the iconic three-strip logo, while the top matches with a similar construction.
The jacket and pants are currently retailing individually, arriving at $80 USD and $85 USD respectively.
Image Credit: adidas
Key Themes Behind This Trend
- Mesh Tracksuits
- Disruptive innovation opportunity: Combining high-fashion and loungewear to create unique and statement-making outfits.
- Loungewear Fashion
- Disruptive innovation opportunity: Utilizing comfortable and stylish loungewear designs to create fashionable and versatile looks.
- Visible Garments
- Disruptive innovation opportunity: Embracing the trend of visible garments by incorporating nylon mesh materials for a see-through effect.
Where This Applies
- Fashion Retail
- Disruptive innovation opportunity: Incorporating mesh tracksuits and loungewear fashion into retail offerings to attract trend-conscious customers.
- Athletic Apparel
- Disruptive innovation opportunity: Introducing mesh tracksuits with unique designs and branding to stand out in the competitive athletic apparel market.
- Fashion Manufacturing
- Disruptive innovation opportunity: Exploring the use of nylon mesh materials in garment production to capitalize on the trend of visible garments.
